Representing the European video games industry.
PEGI (Pan-European Game Information) is a self-regulatory age rating system for video games. The system is part of the industry’s commitment to protect minors and to build trust with consumers by ensuring that information about video game content is provided in a responsible manner. The system was founded by the industry in 2003 as a self-regulatory initiative, but since 2009 the day-to-day management, supervision and development of the PEGI system is handled by PEGI S.A., an independent not-for profit company with a social purpose established under Belgian law. The administration of the system - i.e. the verification of the age ratings - is contracted to the Netherlands Institute for the Classification of Audiovisual Media (NICAM) and the Video Standards Council (VSC) in the United Kingdom.
PEGI was designed to ensure maximum robustness for making recommendations to European consumers, especially parents, about the suitability of video game content. Each publisher that joins PEGI has to sign a Code of Conduct by which it is committed to provide parents with objective, intelligible and reliable information regarding the suitability of a game's content. By signing the Code, the publisher also aims to secure consistency in the advertising of a product, and to refrain from putting products on the market likely to be in breach of human decency.
Today, PEGI is used and recognised throughout Europe - PEGI rated products are marketed in more than 30 countries today - and has the enthusiastic support of the European Commission. It is considered as a model of European harmonisation in the field of minor protection.